|
| Overview |
| WORKING TITLE
Marketing Specialist
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PERCENT OF FULL
100
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DEPARTMENT/PROJECT OVERVIEW
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POSITION
OVERVIEW
The Marketing Specialist plans, develops, and implements a
comprehensive and innovative marketing, public relations, and
promotion program aimed at increasing the awareness and usage of
all Career Services Center (CSC) services by varied user groups
including students, alumni, employers, school recruiters,
parents, faculty/staff and community members. The incumbent
designs, creates, and distributes promotional materials such as
flyers, brochures, newsletters, calendars, promotional materials
and posters for 70-90 different programs/events each quarter, as
well as executing an effective email campaign. Develops and
edits content for email notices, news releases, and journal
articles. Responsible for annual departmental marketing budget
and supervises and trains student/intern staff. Serves as
supervisor to the Career Peer Educator Program, Student
Marketing Peer. Serves on the Center's Home Page Committee and
in coordination with the Assistant Director, Admin edits the
content of the Center's extensive web site. Representative and
active participant in the UCSD Marketing Council and its
respective sub-committees. Occasional weekend or evening hours
may be required.
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SPECIAL
CONDITIONS OF EMPLOYMENT
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EMPLOYEES
DIRECTLY SUPERVISED: Name, Payroll Title, Job Description #,
Status (career, casual, student), %Time
variety of student workers and/or interns
|
EMPLOYEES
SUPERVISED THROUGH OTHERS: Name, Payroll Title
N/A
|
| For use only by
Department HR Contact |
| IS BACKGROUND
CHECK REQUIREDNo
|
IS C.O.I.
DISCLOSURE REQUIRED
No
|
| IS PRE-PLACEMENT
PHYSICAL REQUIREDNo
|
(Dept only)
REQUESTED HEERA
All Others, not Confidential
|
(Central HR
only) APPROVED HEERA
All Others, not Confidential
|
|
|
FUNCTIONS WITH CORRESPONDING TASKS |
|
FUNCTION
NAME
(1.) ADVERTISING & GRAPHIC DESIGN |
%TIME
40% |
ESSENTIAL
True |
TASKS
Coordinates all advertising for CSC
including: design, creation, timing, and
placement.
Using desktop publishing and image creation
software designs and creates the majority of
all printed pieces including, but not
limited to: brochures, flyers, annual
reports, advertisements, posters, banners,
promotional items, newsletters and other
marketing collateral.
As appropriate, contracts with outside
vendors/designers/printers; developing
specifications, soliciting bids, composing
and proofing copy, scheduling and monitoring
production and delivery. Apply knowledge of
pre-press process to ensure camera-ready
art, color accuracy, and successful
troubleshooting of print projects.
Writes, edits, and proofreads all copy for
department promotions including printed
materials, web pages, print advertising,
catalog/handbook ads, catalog/handbook
descriptions, professional and trade
association articles, calendar
announcements, email notices.
Writes press releases, feature articles and
promotional pieces for publications such as
“This Week at UCSD” and “The UCSD Guardian.”
Oversees posting of CSC workshop flyers and
posters on kiosks and bulletin boards
campus-wide. Schedules the use of banners to
most effectively publicize programs.
Coordinates all aspects of the quarterly
calendar and flyers from creation to
production and distribution, both print and
online versions.
Evaluates opportunities and creates
submissions, as appropriate, for new and
existing free and paid advertising
opportunities, including calendar entries,
publications, web site links or listings.
Responsible for digital photography, photo
archives, and digital image processing for
print and web use, including event
documentation, publication photography, and
public relations images. Complies with
University privacy policies and maintains
signed releases where appropriate.
Develops branded marketing campaigns for new
and existing initiatives as needed,
including comprehensive marketing plans,
logos, taglines, branded print collateral,
promotional items, and original marketing
copy.
Coordinates all special event advertising,
including advance publicity, invitations,
signage, collateral, promotional materials,
and follow-up communications. Special events
include Library Walk fairs, mini job fairs,
employer receptions, and themed career
weeks. |
|
|
FUNCTION
NAME
(2.) ELECTRONIC COMMUNICATION |
%TIME
30% |
ESSENTIAL
True |
TASKS
Creates and maintains a high quality visual
image and interactive information capacity
through the ongoing revitalization of the
department’s electronic communications.
Evaluates and implements new media tools
where appropriate, such as digital video,
listservs, television advertising, online
social networking communities, Flash
animation, podcasting, and blogs. In
coordination with the Assistant Director,
Admin and the HomePage Committee, reviews
web site content to ensure uniformity,
accuracy and a positive image. Responsible
for reviewing web content before publishing
live.
Responsible for maintaining Career Services
Center’s presence on the TritonLink web
portal in coordination with the Assistant
Director, Admin. Duties include writing
50-70 web content “teasers” for student,
alumni, parent, and visitor sections per
quarter; submitting key program dates for
inclusion on TritonLink; promoting student
jobs and internships via TritonLink; and
serving as the center’s approved content
reviewer for TritonLink. Plays a key role in
populating the TritonLink system with center
content in an accurate, up-to-date, and
organized fashion.
Plans, designs and implements effective and
innovative email campaigns (including
e-flyers) to notify students and alumni of
upcoming programs and events.
Uses HTML to author and update web content,
including weekly homepage NewsFlashes, event
calendar listings, parent webpage, and other
content as needed.
Prepares graphics for web use, including
logos, photographs, and interactive PDFs
using image editing software.
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|
|
FUNCTION
NAME
(3.) PUBLIC RELATIONS & OUTREACH |
%TIME
10% |
ESSENTIAL
True |
TASKS
Analyzes, organizes and improves existing
public relations programs and efforts; finds
and initiates new public relations
opportunities.
Facilitates CSC staff participation in
University information fairs; parent and
student orientation sessions; preview, admit
and transfer day events by providing
marketing collateral to event staffers.
Speaks publicly and/or staffs information
table at education fairs, informational
sessions, student service fairs, and other
promotional activities.
Cultivates and maintains positive working
partnerships and collaborations with the
marketing staff of other University
departments. Researches, develops and
maintains a database of campus and media
contacts.
Initiates contact with various campus groups
and organizations to encourage use of
services.
Composes and provides campus departments and
offices with pertinent Career Services
Center information for their quarterly or
annual publications.
Represents the CSC on the UCSD Marketing
Council.
Develops and maintains campus contact
mailing lists and carries out direct mail
program which includes distribution of
quarterly calendar and other collateral as
appropriate. |
|
|
FUNCTION
NAME
(4.) MARKETING PLAN DEVELOPMENT |
%TIME
10% |
ESSENTIAL
True |
TASKS
Conceptualizes comprehensive and innovative
marketing approach which enhances the image
of and generates maximum exposure for CSC
services and programs.
Recommends most effective use of marketing
and promotion to increase student and alumni
awareness of the full range of services,
enhance employer, school recruiter and
campus perception of services, and create
positive image of the value of the services
offered.
Consults regularly with CSC staff members to
understand programs and services;
determining and then implementing the most
effective marketing strategy.
Conducts quarterly and annual review of
current marketing methods and recommends
changes to keep marketing effective. Meets
with Director and Assistant Director, Admin
to review and solidify marketing plan and
solicit new ideas.
Initiates and develops marketing
partnerships to achieve greater awareness of
CSC services and programs. Identifies new
marketing opportunities by monitoring campus
activities, community events and customers’
needs.
Conducts market research using visitor
surveys, questionnaires, and other means;
analyzes and reports the data.
Evaluates new and existing media outlets
looking for opportunities for free and paid
calendar entries, listings and ad
placements. Negotiates, schedules and
coordinates media contracts and terms with
campus community publications such as:
Guardian (25,000 distribution), UCSD Events
Calendar, Center for Student Involvement
Summer Mailer (sent to annually to 6,000
incoming freshmen), student Pocket Events
Guide, college publications, and campus
television stations.
Serves as member of Career Services Center
Employer Development Committee and Open
House Committee. |
|
|
FUNCTION
NAME
(5.) ADMINISTRATION |
%TIME
8% |
ESSENTIAL
True |
TASKS
Maintains a historical record of marketing
collateral, publications and public
relations articles. Maintains files on all
expenditures contracted for and associated
with Marketing.
Develops, monitors, and tracks revenue and
expenses for marketing budget. Makes
adjustments and/or recommendations as
needed.
Oversees and orders marketing supplies,
maintaining an inventory of promotional and
marketing materials.
Hires, trains and supervises student
employees and interns, including Career Peer
Educator Program, Student Marketing Peer.
Schedules work flow and provides work
direction; establishing and communicating
priorities to ensure that deadlines are met
and projects are completed on time.
Initiates and maintains strong working
relationships with on and off campus vendors
for promotional and printing needs to ensure
the highest quality and cost effective
prices for all projects.
Keeps current in the field of marketing,
advertising, graphic design and computer
applications. |
|
|
FUNCTION
NAME
(6.) CONTINUOUS BENCHMARKING & PROFESSIONAL
DEVELOPMENT |
%TIME
2% |
ESSENTIAL
True |
TASKS
Ensures continuous service enhancements
through local, regional, and national
benchmarking with professional peers.
Updates position-related skills by
participating in appropriate professional
development offerings throughout the year.
Represents UCSD’s Career Services Center
through active involvement and leadership in
regional and national associations. |
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KNOWLEDGE, SKILLS, AND ABILITIES |
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RELATED FUNCS: |
DESCRIBE KNOWLEDGE, SKILL, ABILITY: |
IMPORTANCE LVL: |
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Proven organizational and
time management skills to prioritize
assignments, manage multiple projects
simultaneously, under deadline pressures and
with fluctuating priorities. Work both
independently and cooperatively to
accomplish duties with minimal supervision.
|
Required |
|
| |
Demonstrated work experience
in marketing/advertising/public relations
setting; identifying, analyzing and creating
marketing and promotional activities and
opportunities. |
Required |
|
| |
Knowledge of marketing
principles in targeting different audiences
(students, alumni, staff, employers, etc.)
|
Required |
|
| |
Ability to work as lead
person in developing and implementing
marketing strategies involving collaborative
arrangements with professional colleagues.
|
Required |
|
| |
Creativity, resourcefulness
and the use of original ideas. |
Required |
|
| |
Excellent verbal and written
communication skills, includes editing and
proofreading to produce quality marketing
materials. Strong writing skills with the
ability to compose creative, concise
directed copy, which is both informative and
accurate. Experienced writing for the web,
knowledgeable about best practices and
principles. |
Required |
|
| |
Experience using vector- and
raster-based desktop publishing and graphics
creation software such as InDesign,
Photoshop and Illustrator. HTML editing
skills preferred. Skilled in word
processing, spreadsheet, database and
presentation software applications - prefer
MSOffice. |
Required |
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| |
Knowledge of production
terminology and pre-press process for print
and promotional items. |
Required |
|
| |
Planning of special events
including developing strategies for
invitations, activities and event
implementation. |
Required |
|
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Ability to interpret trends,
define problems, conceptualize solutions and
convert to practical applications. |
Preferred |
|
| |
Experience in brainstorming
and group problem-solving techniques;
willingness to share skills and knowledge
with colleagues. |
Required |
|
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Ability to work and
effectively communicate with diverse campus
and community populations including
students, alumni, campus departments,
colleagues, faculty, administration, and
employers to plan and execute all aspects of
marketing campaigns, outreach efforts, and
program publicity and promotional
activities. |
Required |
|
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Proven ability to make
presentations to small and large groups.
|
Required |
|
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Knowledge of career services
principles and practices, employment
opportunities, career fields and related
enterprises. |
Preferred |
|
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Familiarity with campus and
community resources. Experience working in a
higher education environment. |
Preferred |
|
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Skill at supervising student
workers and interns including hiring,
training, scheduling and evaluating. |
Preferred |
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Ability to effectively
administer a supplies and expenses budget.
|
Required |
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