The shoe is keystone to the visual, but choose the wrong footwear can cause pain in the feet. With so many different feet (thin, wide or sensitive), the majority of Brazilians feel difficulty when buying shoes. So the Flying Feet, company that sells customized insoles on the internet, launched a bold project, which benefits all kinds of feet: same shoe model with different profiles for each numbering available. Are two widths, M (mid) indicated for fine and medium feet, and W (wide-wide) for more robust legs. In addition, there are also shoes options half point numbered ranging from 0.5 to 0.5 cm. For example: a customer who put on 35 and have wider feet, and generally need to buy number 36 to have more comfort, you can opt for a shoe width W 35.5. products still follow fashion, knocking down the stigma that comfortable footwear are not pretty.
“A product with these characteristics is almost impossible to find on the market. Of course we found shoes for use with lifts, but not current and modern shoes as we offer,”says physical therapist of Flying Feet, Alice Terçariol.
Another common situation is the consumer have different numbering shoes in the closet. According to the specialist Brazilian manufacturers have a default action, but with the entrance of the sets in the country, many forms were adapted to stay with differentiated design. “So the lengths were changing, either on behalf of a ‘modern’ beak or copy of a European shoe, without considering the variations numbering, since the feet of Europeans are thinner and stretched,” he explains.
For Alice this initiative is very important for brazilian footwear industry. “The dream of any shopkeeper to please all types of feet. Despite being a high investment, would sell 90% correct and with instant gratification, “he says.
The market launch happened in March and it is possible to realize a good public acceptance.”Women and men are getting very well our new project. Elegance and comfort were all people with wide feet or having frequent pain in the region needed,”guarantees the specialist.
To find out what the correct number of your foot and have comfortable shoes with custom insoles, simply fill in the questionnaire available on the website www.flyingfeet.com.br. The products are developed exclusively for each client. The production period is five business days.
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