Adidas partnered with female athletes from around the world to develop PureBOOST X, running shoes designed for women and for women.
While most running shoes are adaptations of men’s shoes, the new PureBOOST Xs are designed with only female athletes in mind, resulting in high-performance, stylish women’s running shoes.
Based on years of testing and research with women around the world, adidas has created these stylish, comfortable shoes designed to fit the energy of an active lifestyle.
“The most common feedback we have received in years of working with female athletes was the desire for a running footwear with a visual that matched their energy and performance,” said Jennifer Thomas, director of Running Global adidas.”PureBOOST X is a product that has innovation and style in perfect harmony to meet the needs of today’s woman.”
These running shoes have a new floating bow to respond to a modern look and, above all, comfort.The adaptive stretch mesh of the bow surrounds the lower center part and makes the foot look smaller, while ensuring a supportive feel at all races.The foot rests on a bed with thousands of BOOST ™ foam capsules and a mid sole that provides energy at every step to turn the race into the best part of the workout.
WORLD WIDE MARKET
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